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New CEO for cbs America

SAP expert Lorenz Praefcke takes the reins at the national subsidiary

Heidelberg, July 15th, 2019 – International SAP consultancy cbs Corporate Business Solutions has named Lorenz Praefcke the new CEO of its cbs America subsidiary. Praefcke, a seasoned SAP specialist, will be tasked with positioning the already successful consultancy as a premium provider in the key North American market. cbs is seeking to bolster its local presence through its main office in Philadelphia and its branches in Denver and Detroit while continuing to expand its consulting capacity based on its existing network in the United States.

In October 2017, cbs took the next step in its globalization strategy by founding its first branch in the U.S. There to help guide its efforts from the very beginning was Lorenz Praefcke, who served as the vice president and managing director responsible for sales and business development at the new national subsidiary. On June 1, 2019, he was appointed its CEO. “North America is an important growth market for cbs, and I’m happy we’ve found someone like Lorenz to take on the challenges involved,” states Harald Sulovsky, CEO at cbs. “He’s been involved in establishing cbs America since its foundation, so it only makes sense for him to assume the role of CEO.”

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